A website is a collection of interconnected webpages, usually including a homepage, that are generated and maintained as a collection of information by a person, group, or organisation and are normally located on the same server. A website should be structured by an inbound marketer as a dynamic, multi-dimensional entity that can be leveraged to attract appropriate website visitors, convert those visitors into leads, and close those leads into customers. Otherwise, it’s just a brochure — and, let’s face it, do you need another brochure?