An SLA is a contract between a company’s sales and marketing departments that specifies what Sales expects from Marketing and vice versa. The Marketing SLA establishes Sales’ expectations for Marketing in terms of lead quantity and quality, whereas the Sales SLA establishes Marketing’s expectations for Sales in terms of how deeply and frequently Sales will chase each qualified lead.
SLAs were created to bring sales and marketing together. The system fails if the two departments are managed as separate silos. It is vital for organisations to accomplish growth and become industry leaders if these two groups are properly linked. Find out how to make a SLA here.