Omnichannel marketing unifies a brand’s sales touchpoints, such as physical stores, events, mobile devices, and online retailers, to create a seamless, integrated buying experience. It employs data and analytics to ensure brand consistency across all touchpoints. Assume you own a company that sells socks. With multichannel marketing in place, a customer could see socks they like on social media, browse your online store, and receive a voucher to purchase their favourite pair in your physical store.