This is on-page optimization’s free-spirited cousin. Incoming links and other external elements that influence how a webpage is indexed in search results are referred to as off-page SEO. Off-page optimization is influenced by factors such as linked domains and even social media. The good news is that it’s effective; the bad news is that it’s mostly beyond the control of inbound marketers. What’s the answer? People are more likely to share and connect to useful, amazing material.