A kind of internet advertising that mimics the look and feel of the platform on which it appears. Its goal is to make advertisements feel less like advertisements and more like a natural part of the conversation. That is, it is usually a piece of sponsored content that is relevant to the customer experience, isn’t intrusive, and looks and feels like it belongs in the editorial environment.
Native advertising can take numerous forms, from radio presenters promoting a product sponsoring the show to an article on a product or firm appearing in your news source. Here are some of the best native advertising examples available.