Price, product, promotion, and location are the four “Ps” of marketing (point of sale). When bringing a product to market, make sure your marketing mix includes these essential components. The marketing mix is inextricably linked to your business plan’s marketing objectives. Some businesses include “P”s that are critical to them, such as packaging or positioning. Although packaging and positioning may appear to overlap with promotion, emphasising the extra “Ps” might help your company concentrate.