A person or business that has expressed an interest in a product or service in some way. Perhaps they completed a form, subscribed to a blog, or exchanged contact information for a voucher.
Lead generation is an important step in a prospect’s route to becoming a customer, and it sits between the second and third stages of the inbound marketing technique.

Landing pages, forms, offers, and calls to action are just a few of the tools that businesses can use to create leads.