Companies utilise this type of performance measurement to assess the success of a person or an activity. Marketers use KPIs to track their progress toward marketing objectives, and successful marketers continuously assess their performance against industry benchmarks. CAC (Customer Acquisition Cost), blog traffic sources, and homepage visits are examples of KPIs. Choose KPIs that reflect the performance of your marketing and business. (Here are some pointers on selecting the correct KPIs for your company.)