Hashtags are a way for you and your readers to interact with each other on social media and have conversations about a particular piece of content. They tie public conversations on Twitter, Facebook, and Instagram together into a single stream, which users can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool.

The hashtags themselves are simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it — like #InboundChat and #ChocolateLovers. You can put these hashtags anywhere in your social media posts.