When your business shows in search, this free tool allows you to share more information about it. You can also include images, videos, phone numbers, business hours, a delivery area, and connections to reservation services in addition to the URL and description. A cover photo, as well as fragments from Google Maps and Google Street View, provide potential customers an idea of what to expect when they visit for the first time. A word of caution: Users can recommend changes to your profile, so make sure it’s up to date.