On Facebook, you’ll find your company’s home. A name, description, profile, cover photo, and a call to action (CTA) such as “visit our website” or “contact us” are all required. Images, videos, and information about your brand and products can be included on these pages. They can also be promoted in the same way that adverts are to help you gain more followers. To encourage followers to perform certain activities, you can add business hours, location details, and even shopping widgets to your Facebook business page.