Facebook is a social media platform that you’re probably already acquainted with, but it’s evolved into much more than just a place to share content and acquire followers. You can now use Facebook advertising’s fantastic targeting options to identify and attract brand new contacts to your website and get them to convert on your landing pages… but remember, you’ll still need great content.

While it is an important part of any marketing plan, it should not be the sole one. Concentrating just on Facebook (or any other huge social platform) will only provide you with a little slice of the inbound marketing pie. And it’s still really hot, so take care.