The use of predetermined rules to send email messages in response to certain actions taken—or not taken—by consumers. A welcome email sent when a consumer joins a mailing list, or a brief reminder that the buyer added something to their cart but never checked out are two examples. Email automation eliminates time-consuming activities from your to-do list, allowing you to focus on more important tasks like replying to client inquiries. It can assist clients with learning more about your company, encouraging them to return, or reminding them of why they purchased from you in the first place.