It’s like a content creation road map, showing you what kind of material to make, what themes to cover, which personas to target, and how frequently to publish to best support your plan. Keeping an editorial calendar can help you stay organised and also reveal any gaps in your content repository. It also ensures you’re doing the appropriate things for your personalities and not straying too far from your main points. (Don’t have your own personal calendar yet? Check out this pre-made editorial calendar template for free.)