People who take a specified activity are sent a series of automated emails. You can select the number of emails to send and the rate at which they are sent for every specific activity. Personalize these emails by using information like the contact’s name and explicit references to the activity they took. For example, you could send a drip campaign to someone who registers for your online course. You could also send a drip campaign to those who add something to their online shopping basket but don’t buy it.