If content reigns supreme, context reigns supreme. Serving out useful content is crucial, but making sure it’s tailored to the correct audience is just as important (if not more so). It’s critical to supply contextually appropriate content as purchasers get more control over what information they consume (not literally). You wouldn’t send a vegetarian a steak supper coupon if you owned a restaurant, would you? Unless you’re an anti-herbivore, that is…