Closed-loop marketing is described as the ability to implement, track, and demonstrate the impact of marketing initiatives on bottom-line business growth. A website visitor can be tracked from the moment they become a lead until the moment they become a customer.
If done correctly, you’ll be able to observe how much of your marketing investment resulted in new business growth. One of the most essential business benefits of having an inbound marketing strategy and adopting inbound marketing software is closed-loop marketing.