Marketing Glossary
Learn about the most common and some niche jargons used in the industry.
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A
B
C
- Call to Action (CTA)
- CAN-SPAM
- Canonical URL
- CASL
- Churn Rate
- Classified Advertising
- Click Through Rate (CTR)
- Closed-Loop Marketing
- Contact Form
- Content
- Content Management System (CMS)
- Content Marketing
- Content Optimization System (COS)
- Context
- Conversion Path
- Conversion Rate
- Conversion Rate Optimization (CRO)
- Cost Per Acquisition (CPA)
- Cost Per Click (CPC)
- Cost Per Lead (CPL)
- Cost Per Million (CPM)
- Creatives
- CRM
- Crowdsourced Content
- CSS
- Customer Acquisition Cost (CAC)
- Customer Data Platform
- Customer Journey
- Customer Relationship Management (CRM)
D
E
F
G
I
L
M
P
R
S
- Schema Markup
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Search Engine Results Page (SERP)
- Search Engines
- Search Query
- Sender Score
- Service Level Agreement (SLA)
- Sitelink
- Sitemap XML
- Small to Medium Business (SMB)
- Smarketing
- Snapchat
- Social Media
- Social Media Marketing
- Social Proof
- Soft Bounce
- Software-as-a-Service (SaaS)
- Spam