Commonly Asked Questions

Your target audience, goals and objectives, and the strategies you’ll use to actively market to your target audience and meet your goal KPIs are the major components of a marketing plan. These three factors are essential for developing a successful marketing plan.

It is critical to have a marketing strategy in place, regardless of the size of your company, to ensure that all marketing activities are aligned with your goals and objectives. If you have a strategy, you’ll know exactly what measures to take to achieve your goals, whether they’re short-term, mid-term, or long-term.

It provides you with a clear plan to follow and something to compare your performance to. If you had a plan in place to fulfil a specific goal and it wasn’t achieved, the activity would need to be evaluated to see if it was the proper one for that goal.

The goal of content marketing is to create and share original material that people desire to see. It comprises engaging with and getting in front of prospects and clients without being pushy. A content marketing strategy is basically your campaign’s master blueprint.

Before you develop clear and attainable KPIs (Key Performance Indices), you must first establish and define your goals, target audience, and content outlets (so you know what success looks like). Then you evaluate your existing situation by going over all of your content ‘assets,’ such as blogs, videos, and photographs, to see if you can repurpose them or if you need to develop new content. This will allow you to do a content gap analysis and determine which types of material will be most effective. After that, you may develop a content calendar to help you plan out your campaign.

The creation and dissemination of relevant and valuable material in order to attract a target market to a place is referred to as content marketing. Blogs, articles, infographics, videos, and photos are all considered content. Content can be distributed through your own website and social media channels, as well as through third-party channels including ‘influencer’ blogs, online publishers, and directories.

Good content marketing entails developing original material that is thought-provoking, memorable, and engaging – packed with graphics and videos. This is achieved once you have a well studied content calendar that matches the company objectives and incorporates your keywords.

When done correctly, content marketing may help you gain trust and reputation, gaining new consumers and keeping old ones. Producing relevant, dependable, and consistent material that can be distributed across a range of channels such as blogs, videos, podcasts, social media, and digital magazines is critical to its success.

If you set up and optimise your campaigns effectively, PPC (pay-per-click) does not have to be expensive. It’s all about being strategic with your targeting and keywords, and keeping a tight eye on your results. You can also suspend campaigns at any time, so if a certain search phrase becomes too competitive, we can always pause and review it.

We propose a monthly budget of at least 200 €, however this can vary depending on the industry, as some are more competitive than others, resulting in higher average click prices.

Our PPC services will involve an initial audit and research, account setup, keyword selection, and ad content production, depending on whether you’re a new advertiser or have an existing account. The continuous management focuses on tracking and optimising account performance to ensure that it works as efficiently as possible while meeting your KPIs.

Pay-per-click marketing has a number of advantages, one of which is that it delivers practically quick feedback. Your ad campaigns will begin sending targeted visitors to your website as soon as they are set up and running.

While you can run your own PPC campaigns, having a team of professionals or a dedicated specialist working on your account can help you achieve the best possible results, resulting in a higher total return on your ad expenditure.

Pay-per-click marketing is either a specialty or a core service for a PPC agency. They’ll manage your paid search campaigns so you can meet your marketing and sales KPIs while still getting a good return on your investment.

A lead generation strategy is a detailed plan for generating leads that includes your target demographic, the channels you’ll use to contact them, and the strategies you’ll use to convert them into leads.
Any company’s growth depends on the creation of leads. You can sustain a consistent flow of leads in your sales funnel if you have a strategy in place.

Even when dealing with a limited budget, there are numerous techniques to enhance sales. The simplest method is to look at your existing clients and see if you can give an upsell on your existing products or services. Perhaps you could conduct a limited-time promotion or offer? Growing the amount of leads or clients in your sales funnel is the most effective strategy to increase sales. You may boost the quantity of qualified leads and prospective sales by successfully promoting your company.

Assuming you already have a lead generation process in place (ideally! ), the easiest place to start is by reviewing it. Is it up to the task? Are you satisfied with the quality of the leads you’ve received? What are the areas where it could be better? After you’ve fine-tuned the process, you may work on increasing the amount of leads in your funnel.

If your lead generation strategy and procedure are in place, it’s time to ramp up your marketing activities in order to boost the number of leads in your funnel. Determine your target audience and how to reach them, then develop a successful marketing strategy with specific activities and goals, put it into action, and monitor the results.

You must first define your objectives and goals before marketing a B2B product or service. What exactly are you attempting to accomplish? What method will you use to assess this? Then you must determine who your target audience is. What are their names? What is their role in the organisation? Are they the ones who make the final decisions? The next step is to devise a strategy for reaching your target audience. What will be the most effective channels? What type of copy will you use to convey your message? After you’ve got these fundamentals in place, you can start putting your approach into action.

Your business and target market will determine how you go about creating sales leads. Define your target audience, investigate the channels that will best allow you to contact them, and then create a clear strategy with objectives and targets to follow while you market to them.

New leads can originate from any department inside the company. Soft lead generation can come from a variety of sources, including keeping your customers happy so that they will refer you, encouraging people to leave Google reviews to build trust in the digital space, and networking on a regular basis so that your company (and face) are recognised by your target market. Hard lead creation is more strategic, and it entails conducting market research, sending out speculative emails, and even picking up the phone!

You’ll be able to consistently produce new leads if you have a defined lead generation plan and procedure in place.

There are numerous strategies to generate leads for your company without resorting to cold calling. You can use search engine marketing to be found by your target audience when they are searching for relevant buying terms, social media to build brand awareness, and content marketing to create informative and engaging content that both educates your target audience and establishes you as an authority using digital marketing as an example. All of these approaches for generating inbound leads are effective.

This is where a solid lead generating, marketing, and sales plan can help. If you can discover the characteristics that distinguish a high-quality lead for your organisation, you can focus your marketing efforts on not just attracting these leads, but also validating their quality and determining where they are in the purchase cycle.

The practise of producing leads and sales directly from the consumer market, who are the end users of the products and services you provide and use them for personal use, is known as business to consumer (B2C) lead generation. This is in contrast to B2B sales, where the target market is either businesses or users purchasing for business purposes.

We specialise in generating leads for ourselves and our clients utilising digital marketing tactics. We are able to regularly produce targeted traffic that results in high-quality leads using a variety of approaches, from driving organic traffic from Google to creating engaging content on social media.

To produce more B2B leads, you must first define your target audience, then investigate the methods via which you can effectively contact them, and finally develop a strategy with defined objectives and targets to follow while you sell to them. Once you’ve established a successful lead generation strategy and process, it’s essential to ramp up your marketing efforts in order to boost the quantity of leads in your funnel.

Yes! We can deal with a variety of websites, from those with static coding to those with custom eCommerce solutions. It will be easier if your website uses a content management system like WordPress. If not, we can still collaborate with you! Depending on the complexity of your website, we will either perform technical work in-house or recommend that you work with your web developer to execute the improvements we suggest.

Unfortunately, no one can ensure number one or even first page Google rankings, so be sceptical of anyone who claims to be able to do so. With Google’s frequent adjustments to how it analyses and evaluates its results, achieving a top-of-the-page position can be a moving target. What you want to see is a measurable increase in targeted traffic to your website from people who are actively looking for your products or services. This is what converts into leads and possible sales, and it’s what we concentrate on for our clients.

SEO is identical to any other form of marketing in that how much you spend will always be determined by your budget, goals, and desired outcomes. The amount you spend will be directly proportional to the amount of work you produce and the timeframe in which you expect to see results.

If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.

Search engine optimization is a long-term investment, and the amount of time it takes to see results varies greatly depending on the amount of effort involved and the competitiveness of your business. Unless your website is already pretty well-established, you may expect to wait at least 3-6 months to see any substantial results from your efforts, even though we constantly search for early wins for our clients.

When you need a tooth pulled, asking if it’s “worth it” is like asking if a dentist is “worth it.” It is possible to do it yourself, given enough time and effort, but if you value your time and the experience of specialists, it is wise to hire a respected SEO firm.

A reputable SEO service will be able to anticipate your projected ROI based on improvements in targeted traffic using a few key metrics like your conversion rate and average or lifetime sale value – this should help you decide if it is worth it or not.

There is one caveat to this though: if a company doesn’t have the funds to hire a respectable SEO firm, doesn’t have the infrastructure to handle an increase in leads and revenues, and/or wants results right now, hiring an SEO firm is unlikely to be worthwhile.

A competent SEO firm will be a well-established company with positive evaluations and tangible outcomes that indicate they can deliver on their promises. They’ll be good communicators, and you’ll be able to get in touch with them easily.

The proper firm for you will listen to your needs and goals before developing an SEO plan that will help you meet your KPIs. They will have prior expertise in your sector or a comparable subject, as well as historical results that demonstrate their ability to fulfil your goals.

An SEO agency specialises in marketing and promoting businesses in search engines like Google and Bing’s organic (free) results. They will create a strategy to fulfil these objectives based on your requirements and objectives by optimising your website so that it can be found for phrases relevant to your business.

If all required material and information is provided, your website will be up and running within six to eight weeks of receiving a signed purchase order and payment, depending on the technological specifications. Are you looking for a way to make your website load faster? Please get in touch with us. We can build a website for a small business in about ten days.

Maintaining an active social footprint will help you acquire clients on Facebook. This entails both strategically and tactically publishing. Informational, engaging, and visually appealing strategic posts are essential. Your tactical postings can be more casual, humorous, and informative, ensuring that your brand appeals to your target market.

From brand exposure to revenue, Facebook is an excellent tool. The platform can be used in a variety of ways. When done correctly, using Facebook for business can help you reach new audiences, create leads, and boost revenue. Unless you already have a large, engaged customer base, it’s safe to assume that you’ll need a combination of organic posts and ad campaigns to grow your business.

By creating a Business Page on Facebook, you may market your company. This is simple to execute and can serve as a visible representation of your company and brand. You can use this page to create events, location pages, deals, and even job postings.

To track traffic supplied by Facebook, you’ll first need to install the Facebook pixel on the backend of your website. Paid advertising, budgeting, developing a marketing strategy, and learning from Audience Insights are all steps in efficiently advertising on Facebook.

With the right strategy in place, allocating a budget to Facebook advertising may be quite beneficial. You can target your audience with adverts by picking a location, an age range, and even a number of different spoken languages. You have complete control over who sees your goods, which will increase website traffic and conversions.

SMM (Social Media Marketing) is a broad phrase that refers to promoting your business on any of the many internet platforms that allow people to generate and share content as well as participate in public and private conversations. Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest are just a few of the many social media platforms available.

By immersing itself in your brand and establishing your social media channels to drive an engaged and influential audience on your behalf, a professional social media marketing agency will devise a cohesive social media strategy and successfully manage and coordinate your social media channels.

If all required material and information is provided, your website will be up and running within six to eight weeks of receiving a signed purchase order and payment, depending on the technological specifications. Are you looking for a way to make your website load faster? Please get in touch with us. We can build a website for a small business in about ten days.

We deal with three different hosting companies and will advise you on the best option for your website depending on its size, functionality, and anticipated traffic.

For the most part, yes. Nuemile includes a content management system (CMS) with every website it creates (content management system).
This means you can change stuff on the sites as often as you like, such as special deals, pictures, and prices.

You will be given detailed instructions on how to use the simple CMS (content management system) that is included in the website’s fee.

Yes, all of our websites are built with search engine optimization in mind, making it simple for Google to locate and scan your site.

Yes, every website we design is fully responsive, which means it looks great on both desktop computers, tablets and mobile devices.

Yes, one of the most cost-effective forms of marketing available to firms is digital marketing. It is easier to effectively measure the results of your marketing initiatives than it is for other more traditional forms of marketing, allowing you to make informed judgments regarding the value it provides.

When performed correctly, a well-planned digital marketing strategy can yield huge results for a relatively small cost.

Traditional means of marketing do not allow you to reach your target demographic in the same way that digital marketing does. You may target your market accurately at all stages of the purchase cycle, depending on the channels you utilise, and contact them with highly relevant messaging and content. Digital marketing is also highly measurable, allowing you to pinpoint exactly where your marketing efforts are having the greatest impact.

SEM stands for search engine marketing, and it refers to both SEO and PPC advertising on search engines like Google and Bing.

The process of marketing for organic (free) search results is known as SEO, or search engine optimization.

The goal of search engine optimization (SEO) is to promote a website within the organic (free) search results, with the goal of increasing its visibility for relevant keywords and terms used by their target audience.

Pay-per-click (PPC) marketing targets the same users with advertising based on keywords, demographics, or other criteria, but it’s an auction-based system in which the advertiser is charged per click on their ad.

PPC advertising can be found on a range of online platforms, including search engines like Google and Bing, as well as social media sites like Facebook and LinkedIn.

The practise of promoting brand recognition and interaction across various social networks is known as SMM (social media marketing). On each site, you create your business persona and sell your services or products.

Digital marketing comes in a variety of forms and tactics, each with its own set of benefits. The following are some of the most common types:
-SEO stands for “search engine optimization” (SEO)
-Google Ads, Bing Ads, and Facebook Ads are examples of pay-per-click (PPC) advertising.
-Social media marketing
-Content marketing
-Display advertising
-Native advertising

With a team of professionals who specialise in numerous industries, Nuemile can help you with all of the forms of digital marketing outlined above. Not sure which type is ideal for your company? Please contact us for a pleasant, no-obligation discussion of your needs, and we will advise you on what will work best for you.

Any form of marketing that employs online channels and internet-connected technologies (such as computers and smartphones) to target an audience is referred to as digital marketing. Given that the UK has over 44 million daily internet users, digital marketing should be an important aspect of every company’s marketing strategy.